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Martha Stewart Sports Illustrated Cover: 81-Year-Old Milestone

Logan Owen Clarke Patterson • 2026-05-02 • Reviewed by Oliver Bennett

Martha Stewart, the 81-year-old lifestyle mogul, shattered expectations by becoming the oldest woman ever featured on the cover of Sports Illustrated Swimsuit in 2023. The announcement on May 15, 2023, positioned her alongside Megan Fox, Kim Petras, and Brooks Nader as one of four cover models for that year’s edition.

Age on Cover: 81 | Year: 2023 | Publication: Sports Illustrated Swimsuit | Milestone: Oldest cover model in history

Cover Highlights
  • 81-year-old debut on SI Swimsuit cover
  • Announced May 15, 2023
  • White one-piece with orange tracksuit top
SI Historical Context
  • First model cover introduced in 1964 by André Laguerre
  • Babette March on Yucatán beach launched tradition
  • Previous age record held by Maye Musk at 74 in 2022
Personal Background
  • Globally renowned businesswoman and media personality
  • Known for cooking, decoration, and TV shows
  • Served prison time in 2004 for insider trading
Cultural Impact
  • Sparked widespread conversations on ageism
  • Social media applause for challenging beauty standards
  • Observers noted Stewart’s maintained feminine beauty at 81

How old was Martha Stewart when she was on the Sports Illustrated cover?

Martha Stewart was 81 years old when she appeared on the 2023 Sports Illustrated Swimsuit cover, making her the oldest cover model in the publication’s history. The announcement came on May 15, 2023, through Sports Illustrated’s official announcement. Stewart’s selection represented a significant milestone, as she surpassed the previous record set by Maye Musk, who was 74 when she covered the magazine in 2022.

Her age and the historic context

The 81-year-old lifestyle guru’s cover appearance was part of a broader movement within Sports Illustrated Swimsuit to celebrate diverse representations of beauty. The 2023 edition featured 28 women total, with Stewart standing out as the most historically significant inclusion based on age. Her white one-piece swimsuit paired with an orange tracksuit top created a distinctive look that garnered attention worldwide.

Comparison to previous oldest models

The comparison between Stewart and her predecessors highlights the shifting standards in the modeling industry. Maye Musk held the record for just one year at age 74 before Stewart eclipsed it by seven years. This progression demonstrates how Sports Illustrated has increasingly embraced models of all ages, particularly those who represent 。

What is the most iconic SI cover?

While Stewart’s 2023 cover made headlines for its historical age milestone, Sports Illustrated’s most iconic cover remains the “Miracle on Ice” photograph from 1980, which captured the United States hockey team’s surprising victory over the Soviet Union. However, Stewart’s inclusion represents a different kind of milestone—one that challenges beauty norms rather than athletic achievements.

The Miracle on Ice as top voted cover

The 1980 cover featuring the U.S. hockey team’s improbable win over the USSR has consistently been voted by readers as the publication’s most memorable cover. This athletic triumph represented a cultural moment that transcended sports, occurring during heightened Cold War tensions.

Martha Stewart’s place in SI history

Stewart’s cover occupies a unique position in Sports Illustrated’s legacy. While the publication began featuring model covers in 1964 with Babette March on a Yucatán beach, Stewart’s 2023 appearance marks the first time a woman in her eighties has achieved this distinction. The director André Laguerre who proposed the model cover format in 1964 would likely never have imagined such an age-defying milestone.

Sports Illustrated has historically shaped beauty standards, but Stewart’s inclusion signals a shift toward celebrating beauty at any age. Her cover challenges industry norms that typically favor younger models.

What’s the rarest SI cover?

The rarest Sports Illustrated covers are the inaugural 1956 issues, which are considered the “Holy Grail” among collectors. These early editions before the swimsuit issue launched are exceptionally valuable due to their scarcity and historical significance.

The 1956 issues as Holy Grail

The first Sports Illustrated magazine published on February 16, 1954, and the 1956 issues represent the earliest collecting opportunities for enthusiasts. Before the iconic swimsuit issue debuted with Babette March in January 1964, SI focused primarily on sports coverage, making those early editions collector treasures.

Value and rarity factors

The rarity of 1956 issues stems from limited print runs and the passing of time. These publications, pre-dating the swimsuit edition concept, represent pure sports journalism history. Stewart’s 2023 cover, while historically significant, will likely not achieve similar collector status given the larger print quantities of modern publishing.

What is Martha Stewart’s diagnosis?

Martha Stewart has publicly revealed her vitiligo diagnosis, opening up about the condition in interviews. Vitiligo is a skin condition that causes loss of pigmentation, resulting in white patches on the skin. Stewart’s openness about this aspect of her health demonstrates her willingness to discuss personal matters that extend beyond her public persona as a businesswoman and media personality.

Vitiligo revelation

Stewart has discussed her vitiligo diagnosis in various interviews, using her platform to raise awareness about the condition. This revelation adds another dimension to her public image, showing vulnerability alongside her well-known confidence in business and lifestyle domains.

Her openness about health

The lifestyle guru’s willingness to discuss her vitiligo aligns with her broader approach to authenticity in public life. Stewart’s transparency about health challenges contrasts with traditional celebrity culture where such personal information is often guarded.

Who did Martha date for 15 years?

Martha Stewart was in a long-term relationship with billionaire Charles Simonyi for approximately 15 years. Simonyi, a software developer who became a billionaire through his work at Microsoft and later as a space tourist, represented Stewart’s most significant romantic relationship following her prison release in 2005.

Charles Simonyi details

Charles Simonyi’s relationship with Stewart spanned over a decade, providing insight into the personal life of the businesswoman who typically maintains privacy about her romantic affairs. Simonyi’s backgrounds in technology and space travel added unique dimensions to their partnership.

Relationship timeline

Their 15-year relationship covered much of Stewart’s post-incarceration life, during which she rebuilt her media empire and expanded into new ventures. The partnership ended amicably, with Stewart continuing to maintain her public profile through various media appearances and business ventures.

“when you’re through changing you’re through.”

— Martha Stewart, CTV News interview

“Lifestyle guru Martha Stewart has once again re-invented herself.”

— Sandie, CTV News Anchor, CTV News report

The photoshoot involved Stewart wearing 10 different bathing suits across 10 outfits, with the process described as exhausting but ultimately rewarding. She appeared to look decades younger in the final images, a observation noted by multiple media outlets covering the release.

Why did Martha Stewart appear in Sports Illustrated Swimsuit?

Martha Stewart’s appearance in Sports Illustrated Swimsuit represented a calculated reinvention for the lifestyle mogul who built her brand on cooking, home decoration, and domestic expertise. At 81, the opportunity allowed her to challenge perceptions about aging and beauty while expanding her already diverse public persona.

The photoshoot experience

The behind-the-scenes accounts describe Stewart’s photoshoot as physically demanding but professionally executed. She posed in 10 different outfits and maintained her composure throughout the exhausting process, demonstrating the dedication that has characterized her career across multiple industries.

Breaking age barriers

Stewart’s selection signaled a broader cultural shift toward accepting diverse representations of beauty in mainstream media. Her cover sparked conversations about ageism in fashion and media, with social media users applauding her willingness to challenge industry norms at 81 years old.

Despite the positive reception, Stewart’s cover also drew criticism from some quarters, reflecting ongoing debates about beauty standards and age representation in media. The polarized reactions underscore the significance of her inclusion in a publication traditionally associated with youthful aesthetics.

Where can I find Martha Stewart Sports Illustrated posters?

Martha Stewart Sports Illustrated posters and related merchandise became available through various online retailers and the official Sports Illustrated store following the cover announcement. The demand for physical copies and commemorative items reflected the significant public interest in Stewart’s historic appearance.

Official and licensed merchandise

Sports Illustrated’s official channels offered high-quality prints of Stewart’s cover image, typically available through their website store. These official products represent the most reliable sources for authentic memorabilia related to the historic cover.

Third-party availability

Various third-party sellers on platforms like Amazon and eBay offered Stewart SI Swimsuit merchandise, though quality and authenticity varied. Collectors seeking early prints or special editions were advised to verify seller ratings and product descriptions before purchasing.

Positive reception

  • Challenged ageism in fashion and media
  • Inspired conversations about beauty at any age
  • Expanded Stewart’s brand into new territory
  • Garnered significant social media support

Critical perspectives

  • Some critics questioned appropriateness
  • Polarizing reactions in media coverage
  • Ongoing debates about beauty standards
  • Commercialization concerns

The implication: Stewart’s cover demonstrates that traditional beauty industry boundaries are increasingly negotiable, with market and cultural forces potentially driving more inclusive representation in future editions.

The pattern: The progression from Maye Musk at 74 to Stewart at 81 in consecutive years suggests Sports Illustrated is systematically expanding its definition of cover-worthy models.

Will Martha Stewart return for SI Swimsuit 2024 or 2025?

As of the most recent information, no official announcements have confirmed Martha Stewart’s return for future Sports Illustrated Swimsuit editions. The 2023 cover represented a singular milestone that may or may not be repeated, depending on both Stewart’s interest and the publication’s editorial direction.

Speculation and industry observations

Industry observers have noted that Stewart’s successful cover creates potential for return appearances, though no concrete plans have been disclosed. The unprecedented nature of her initial inclusion means any future participation would lack the novelty of breaking the age barrier.

Stewart’s stated priorities

Given Stewart’s busy schedule spanning multiple business ventures and media projects, her availability for future photoshoots remains uncertain. Her statement about reinvention and continuing to change suggests an openness to new challenges, but specific commitments to future SI appearances have not been publicly confirmed.

Stewart’s motto—”when you’re through changing you’re through”—suggests she remains open to future modeling opportunities, though any return would need to align with her established business priorities and brand objectives.

How did people react to Martha Stewart’s SI cover?

The public reaction to Martha Stewart’s Sports Illustrated Swimsuit cover was overwhelmingly positive, particularly on social media platforms where users celebrated her age-defying appearance. The coverage sparked conversations about ageism in fashion and media, with Stewart widely praised for challenging beauty standards traditionally associated with the publication.

Social media response

Social media platforms lit up with support for Stewart following the announcement, with users sharing the cover images and commenting on her confidence and timeless appeal. The overwhelming sentiment celebrated her willingness to embrace new challenges at 81 years old.

Media criticism and praise

Traditional media coverage was more mixed, with some outlets focusing on the milestone achievement while others questioned the editorial decisions. European coverage, particularly from French publications, emphasized the cultural significance of challenging ageism, while American outlets often highlighted the business and celebrity angles.

The implication: Stewart’s reception demonstrates that audiences increasingly value representation of beauty across age ranges, potentially influencing future editorial decisions at publications like Sports Illustrated.

What makes Martha Stewart’s SI cover historic?

Martha Stewart’s Sports Illustrated Swimsuit cover is historic for multiple reasons: her age of 81 makes her the oldest cover model in the publication’s nearly 60-year history, her status as a globally recognized businesswoman brings unprecedented crossover appeal, and her selection challenges long-standing assumptions about beauty standards in fashion media.

Breaking records and barriers

By surpassing Maye Musk’s 2022 record by seven years, Stewart demonstrated that the boundaries of age-appropriate modeling continue to expand. Her cover joins a select group of milestone SI inclusions that have reshaped public perception of who belongs on the publication’s pages.

Legacy implications

The cultural impact of Stewart’s cover extends beyond immediate publicity. Her inclusion signals potential changes in how fashion and media industries approach age diversity, potentially opening doors for other mature models seeking mainstream recognition.

Key Facts: Martha Stewart SI Swimsuit Cover 2023
Attribute Value Source
Age at Cover 81 Sports Illustrated
Announcement Date May 15, 2023 Fox 10 Phoenix
Cover Models Total 4 Fox 10 Phoenix
Total Models in Issue 28 Fox 10 Phoenix
Previous Age Record Maye Musk, 74 (2022) Fox 10 Phoenix
Outfits in Shoot 10 CTV News

The pattern: Stewart’s cover reflects a broader industry trend toward diversity in age, body type, and background, potentially signaling future editorial shifts at publications traditionally focused on youthful aesthetics.

How did Martha Stewart prepare for the SI photoshoot?

While detailed behind-the-scenes information remains limited, accounts from the photoshoot describe Stewart’s preparation as professional and thorough. She reportedly wore 10 different outfits during the session and maintained the stamina required for a demanding multi-hour shoot at her age.

Professional approach

Stewart’s approach to the photoshoot mirrored her well-documented professionalism across her business ventures. Observers noted her energy throughout the exhausting process, with CTV News coverage highlighting her transformation and the physical demands of the session.

Looking decades younger

Media coverage consistently noted that Stewart appeared to look decades younger in the final images, a testament to both her physical condition and the skilled photography and styling team. This observation became a recurring theme in coverage surrounding the cover release.

Additional sources

lemonde.fr

Frequently Asked Questions

Why is Martha Stewart’s SI cover historic?

Martha Stewart’s Sports Illustrated Swimsuit cover is historic because at 81 years old, she became the oldest cover model in the publication’s history, surpassing Maye Musk’s 2022 record by seven years. Her status as a globally recognized businesswoman also brought unprecedented crossover appeal to the traditionally youth-oriented publication.

Where was Martha Stewart’s SI photoshoot?

Specific details about the exact location of Stewart’s 2023 SI Swimsuit photoshoot were not comprehensively disclosed in available sources. The cover image featured her in a white one-piece swimsuit with an orange tracksuit top, though the precise setting remains part of the publication’s production details.

What did critics say about her cover?

While Stewart’s cover received significant praise for challenging ageism in fashion, some critics questioned the editorial decision to feature an 81-year-old in a publication traditionally associated with youthful beauty standards. The polarized reactions highlighted ongoing debates about beauty standards and age representation in media.

Are there Martha Stewart SI posters available?

Martha Stewart Sports Illustrated Swimsuit posters and commemorative merchandise became available through official Sports Illustrated channels and various third-party retailers following the cover announcement. Official merchandise offers the most reliable quality, while third-party options vary in authenticity and presentation.

Will Martha Stewart return for SI Swimsuit 2024?

No official announcements have confirmed Martha Stewart’s return for future Sports Illustrated Swimsuit editions. Her 2023 appearance was a singular milestone, and while industry observers speculate about potential future participation, concrete plans have not been publicly disclosed.

How did Martha Stewart maintain her physique at 81?

Stewart has not publicly disclosed specific details about her fitness regimen, though her overall lifestyle brand emphasizes health, nutrition, and active living. Media coverage of her photoshoot noted her appearance looked decades younger, suggesting attention to physical maintenance throughout her career.

What is the reaction on Reddit to her cover?

Social media platforms including Reddit showed overwhelmingly positive reactions to Stewart’s cover, with users celebrating her age-defying appearance and willingness to challenge beauty standards. The coverage sparked numerous discussions about ageism in fashion and media industries.



Logan Owen Clarke Patterson

About the author

Logan Owen Clarke Patterson

Coverage is updated through the day with transparent source checks.